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As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’ - Adweek

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When Cathy Hackl’s son wanted to change up his look before a friend’s birthday party, he wasn’t looking for his mom to buy him a T-shirt. Instead, he needed money for a new avatar—the celebration would be taking place on Roblox, an online gaming platform, and there was no way he was showing up wearing yesterday’s virtual skin.

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July 30, 2021 at 04:18AM
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As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’ - Adweek
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