Gap Inc. has long been known for khaki pants and hoodies, but the company hopes the upcoming Olympics will start to change that image.
Athleta, Gap’s fast-growing athletic-wear brand, is poised to get worldwide exposure after signing endorsement deals recently with gymnast Simone Biles and track star Allyson Felix, two of the biggest names competing for the U.S. in Tokyo. This marks the first Olympics in which the San Francisco-based retailer has backed competitors at the games.
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July 23, 2021 at 12:12AM
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Gap's Sports Push to Enter Olympics Spotlight With Biles, Felix - Bloomberg
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